NORWALK, Conn.--(BUSINESS WIRE)--
Frontier Communications Corporation (NASDAQ: FTR) today announced
that it has chosen Boston-based Hill Holliday and its media arm, Trilia,
as its new advertising and media agencies of record. The selection
follows a highly competitive pitch over several months. Billings were
not disclosed.
As part of a fully integrated approach, Hill Holliday and Trilia will
oversee all creative and media assignments across multiple touchpoints
in the customer journey, including creative development, media planning
and buying, online and offline creative development, customer
experience, and analytics.
“With Hill Holliday, we selected an agile team who understands the
complex and dynamic demands of our industry,” said John Maduri,
Executive Vice President of Consumer Sales, Marketing and Product.
“Their team demonstrated a unique combination of modern creative ideas
and media innovation as well as the power of an integrated approach and
the ability to drive personalization at scale. We know they will be a
valuable strategic partner as we grow our business by showcasing our
robust portfolio of products and services in a way that is honest,
relevant and relatable."
“We had great chemistry with the Frontier team from the start of this
process, and that’s only grown as we’ve started working together,” said
Chris Wallrapp, President of Hill Holliday. “We share their serious
commitment to customers and communities. That’ll be crucial as we help
them fight and win the daily share battle in this insanely competitive
category.”
About Frontier Communications
Frontier Communications Corporation (NASDAQ:FTR) is a leader in
providing communications services to urban, suburban, and rural
communities in 29 states. Frontier offers a variety of services to
residential customers over its fiber-optic and copper networks,
including video, high-speed internet, advanced voice, and Frontier Secure® digital
protection solutions. Frontier Business™ offers communications solutions
to small, medium, and enterprise businesses. More information about
Frontier is available at www.frontier.com.
About Hill Holliday
Fighting the daily share battle in the noisiest categories. It’s what we
do. Hill Holliday is proud to be one of the top creative marketing
agencies in the country, with over 600 employees across our network.
Since 1968, we’ve built our business on winning that daily share battle
for our clients in the noisiest and most competitive categories.
Blending superior creative, media, and technology, we deliver
game-changing ideas for industry leaders like Bank of America, Dunkin'
Donuts, Planet Fitness, Tempur Sealy International, Calvin Klein, Party
City, Great Wolf Lodge, Capella University, Novartis, Johnson & Johnson,
and Smuckers. For more about our people, our work, and our culture,
please visit http://www.hhcc.com.
About Trilia
Trilia is the full-service media agency of Hill Holliday, focused on
science, ideas, and outcomes. It’s a deceptively simple formula: science
+ ideas = better outcomes. But the simplicity masks the tricky part.
Knowing how to use the science and developing creative ideas that
challenge the conventions is what we to do. We live at the nexus of
these two variables and our mission is to never rest on our laurels,
never be completely satisfied, and remember that media excellence is
achieved by learning from the past but always looking beyond the
horizon. Trilia’s clients include Santander Bank, Capella University,
Partners Health Care, Planet Fitness, Great Wolf Lodge, Dunkin’ Donuts,
Party City, Frontier Communications and Tempur Sealy International. For
more about Trilia, please visit http://www.triliamedia.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180423006389/en/
Frontier Communications
Christy Reap, 203-614-4703
christine.reap@ftr.com
or
Hill
Holliday
Tracy Brady, 617-366-4099
Tracy.Brady@hhcc.com
Source: Frontier Communications Corporation