NORWALK, Conn.--(BUSINESS WIRE)--
Frontier Communications Corporation (NASDAQ:FTR) announced today the
appointment of Gabriela“Gaby” Zabalúa as vice president of
multicultural marketing.
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Gabriela "Gaby" Zabalúa, Vice President of Multicultural Marketing for Frontier Communications (Photo: Business Wire)
Zabalúa will be based at Frontier’s corporate headquarters in Norwalk,
Connecticut, and will report to Vice President, Corporate Marketing and
Advertising, Jessica Sokolowski. Zabalúa will be responsible
implementing a comprehensive, culturally appropriate, marketing and
engagement strategy across multicultural markets.
Zabalúa has a breadth of experience in marketing, creative and content
development, media management, business development and a passion for
engaging diverse consumers. She founded Viva Bilingual Communications
LLC, where she developed communications strategies and bilingual content
to effectively engage multicultural audiences for clients, including the
Center of Medicare and Medicaid Services and Communications Strategy
Resources, Inc.
Previously, she served as vice president of integrated communications
and editor for the American Association for Retired Persons (AARP),
where she created an award-winning platform of bilingual, multimedia
properties for Hispanic members. She launched AARP’s Segunda Juventud
bilingual magazine and its web, radio and TV franchises, and led AARP’s
social media marketing.
Commenting on the appointment, Sokolowski noted, “We’re extremely
excited to have Gaby join our team. As we enter into a new era with
Frontier Communications’ acquisition of Verizon's wireline operations in
California, Florida and Texas, our company’s ability to resonate and
connect with more complex, diverse and multicultural markets will be
critical – and an exciting opportunity for growth. Gaby’s skills and
expertise are a great addition.”
Since 2012, Zabalúa has served on the Advisory Board of The Broadway
League, where she helped create Viva Broadway, an audience development
partnership with the Hispanic community, designed to bridge the world of
Broadway with Latino audiences around the country. A native
Spanish-language speaker, and with bilingual proficiency in English and
French, Zabalúa also held other positions with Marriott International,
OptiGlobe.com, and the Embassy of the Argentine Republic in Washington
DC, that entailed promoting international cooperation throughout Latin
America and the Caribbean.
Zabalúa holds an equivalent B.A. in foreign languages, translations, and
interpreting from the University of Buenos Aires, in Argentina.
About Frontier Communications
Frontier Communications Corporation (NASDAQ:FTR) offers broadband,
voice, video, wireless Internet data access, data security solutions,
specialized bundles for residential customers, small businesses and home
offices, and advanced communications for medium and large businesses in
28 states. Frontier’s approximately 17,800 employees are based entirely
in the United States. More information is available at www.frontier.com.
More information is available at www.frontier.com and www.frontier.com/ir.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150727005812/en/
Frontier Communications Corporation
Karen C. Miller, 845-344-9416
Communications
Manager
Karen.Miller@ftr.com
Source: Frontier Communications Corporation