BURNSVILLE, Minn.--(BUSINESS WIRE)--
What do Time magazine’s “Person of the Year” and one of the films
nominated for Best Picture this year have in common? They both involve
Social Media, ways of connecting with friends, colleagues, and target
audiences that a company ignores at its peril.
Since it’s vital to know how to use Social Media effectively, Frontier
Communications will present a free live webcast on Social Media channels
and their ramification on businesses. Two well-known experts will
discuss the pros, cons and “how to’s” for engaging in Social Media. The
one-hour webinar will be held on Thursday, March 24, 2011 at 11 a.m.
CDT. More information and registration details are available at www.frontier.com/social.
A replay of the webcast will also be available following the web event
at www.frontier.com/social.
“Whether your business is active in Social Media or you’re just an
interested observer, it now touches every facet of business life,” said
Bill Fuesz, Regional Director of Commercial Marketing for Frontier.
“This webinar will offer ways businesses can participate, how to engage
in social media communications, reputation management and how to enhance
media activity. The webinar will be helpful for business owners as well
as marketing and PR professionals and customer service, sales and
business development managers.”
The webcast will feature experts Shama Kamini, President, Zen Marketing
Group, and Albert Maruggi, Founder and President, Provident Partners.
Kamini was recognized by Business Week as one of the “Top 25
Entrepreneurs under 25” in 2009 and has been named one of the “10 Most
Influential and Powerful Women in Social Media.” She hosts a popular
web-based TV show on business and technology and is a frequent
commentator about business and technology trends. She is the author of The
Zen of Social Media Marketing -- the #1 bestseller in web marketing.
Kamini holds a Masters degree in Organizational Communication from the
University of Texas at Austin.
Maruggi is host and producer of the Marketing Edge podcast and a senior
fellow at the Society of New Communications Research. With a 25-year
career in broadcast journalism, national politics, corporate marketing
and venture capital, Maruggi is a well-rounded and knowledgeable
resource on new media and consumer engagement. His company, Provident
Partners, serves a wide array of clients, from business consultants to
software developers, publishers to governors, using Social Media to help
them achieve business goals.
Topics to be covered during the webinar include:
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How to build your business to get positive comments
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Ways to monitor and determine the cost of negative comments to your
business
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How group buying programs like GroupOn may drive new revenue to your
business
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Best practices on Facebook and Twitter
This webinar is part of an ongoing series of web events hosted by
Frontier and follows a highly successful disaster planning broadcast
held in January.
“At Frontier, we view ourselves as partners with our customers. The
success of their business is our success. These webinars are one of the
many services we provide to help our customers stay on top of the latest
technology, trends, issues and communications, including Social Media,”
added Fuesz.
About Frontier Communications
Frontier Communications Corporation (NYSE: FTR) is a Fortune 500 company
included in the S&P 500 Index offering voice, High-Speed Internet,
satellite video, wireless Internet data access, data security solutions,
bundled offerings, specialized bundles for small businesses and home
offices, and advanced business communications for medium and large
businesses in 27 states and with approximately 14,800 employees. It has
a 100 percent U.S.-based workforce. More information is available at www.frontier.com
and www.frontier.com/ir.
Source: Frontier Communications Corporation
Contact:
Frontier Communications
Patricia Amendola
Communications/PR
office
570-631-6013
Patricia.Amendola@ftr.com