Frontier Communications Selects Hill Holliday and Trilia as New Creative and Media Agencies of Record
As part of a fully integrated approach, Hill Holliday and Trilia will oversee all creative and media assignments across multiple touchpoints in the customer journey, including creative development, media planning and buying, online and offline creative development, customer experience, and analytics.
“With Hill Holliday, we selected an agile team who understands the complex and dynamic demands of our industry,” said John Maduri, Executive Vice President of Consumer Sales, Marketing and Product. “Their team demonstrated a unique combination of modern creative ideas and media innovation as well as the power of an integrated approach and the ability to drive personalization at scale. We know they will be a valuable strategic partner as we grow our business by showcasing our robust portfolio of products and services in a way that is honest, relevant and relatable."
“We had great chemistry with the
About Hill Holliday
Fighting the daily share battle in the noisiest categories. It’s what we
do. Hill Holliday is proud to be one of the top creative marketing
agencies in the country, with over 600 employees across our network.
Since 1968, we’ve built our business on winning that daily share battle
for our clients in the noisiest and most competitive categories.
Blending superior creative, media, and technology, we deliver
game-changing ideas for industry leaders like
Trilia is the full-service media agency of Hill Holliday, focused on
science, ideas, and outcomes. It’s a deceptively simple formula: science
+ ideas = better outcomes. But the simplicity masks the tricky part.
Knowing how to use the science and developing creative ideas that
challenge the conventions is what we to do. We live at the nexus of
these two variables and our mission is to never rest on our laurels,
never be completely satisfied, and remember that media excellence is
achieved by learning from the past but always looking beyond the
horizon. Trilia’s clients include